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Boris is luxury residential real estate agent who operates in Central Toronto, one of the most competitive real estate markets in Canada. Boris approached Alynx to help transition him from the downtown Toronto condo market into the Toronto luxury detached market.

Alynx developed complete branding for Boris, including logo, web, illustration, publication, mailer, presentation, and online advertising design. Alynx also wrote promotional copy and developed a business slogan for Boris.

The challenge with such a radical marketplace shift is developing new, meaningful branding that still retains positive aspects of the previous brand. Alynx was able to identify and incorporate relevant aspects from the old brand into the new brand.

Boris quickly became recognized as a leader in Central Toronto and is now one of the most successful agents in his company. The brand Alynx developed for him helped him achieve this.